Facebook Announces “Modern Messaging” Will It Kill Gmail?

 

High Schoolers have a way to make you feel real old, real quick. As a matter of habit, Facebook’s founder, Mark Zuckerberg, asks them what they are currently using to stay in touch with each other.

Apparently they don’t like email. “It’s too formal” Errr formal? Oh, and it’s too slow too. Necessity being the mother of invention, this led Zuckerberg, 15 engineers and over 15 months of programming to clandestinely create Facebook’s new “modern messaging system” code-named “Project Titan”

“This is not an email killer. This is a messaging experience that includes email as one part of it,” Zuckerberg said at the announcement in San Francisco. Facebook is the world’s largest social media platform with over 500 million users worldwide.

What they’ve done here is created a way to communicate no matter what format you’re currently on…email, chat, SMS. They’re all bundled in here. Down the road VoIP is under consideration. According to Zuckerberg, 350 million use it’s system for private correspondences, daily representing 4 billion messages.

All the messaging is housed in a single social inbox along with conversation history you’ve had with people you know. This will work with Facebook.com as well as their mobile apps as well. Launching shortly will be an updated iPhone application as well. Unread messages are ranked like the News Feed by how important Facebook interprets the sender is in your life. You can adjust those settings of course.

The “social inbox” houses conversations with people you message with the most often. Then there’s the “other” folder for companies and people the Facebook system isn’t familiar. Administrators of pages you’ve “liked” can send message to the “other” folder. The last bucket is spam unless you reclassify items. The system will learn and improve the filtering as you use and reclassify items.

The idea is to keep messaging going even while you’re on the go…and you don’t need an app, this can work with SMS too. You don’t need the @facebook.com email address, but anyone can get one. You can use any email address.

Facebook will be slowly rolling this out over the next few months starting with the press already invited to demo it.

About Randy Larrow

Randy Larrow consults small to medium sized businesses in North Carolina as a Multi-Media Consultant with LocalEdge, a division of Hearst Media. Using it's unique technologies and experience, LocalEdge nationally has grown exponentially by bringing results-driven technologies to local customers at local prices in a variety of markets. Relationships with major search engines like Yahoo!, Google Adwords, MSN and Ask.com have enabled us to keep up with the ever changing SEM market. Interactive Marketing any size business may need include: SEM (sponsored text ad campaigns), SEO (search engine optimization), Social Media Marketing such as Facebook & Twitter business pages, Mobile text ads/coupons, as well as established east coast & Texas yellow page directories and local and national direct mail programs.
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