Apparently they don’t like email. “It’s too formal” Errr formal? Oh, and it’s too slow too. Necessity being the mother of invention, this led Zuckerberg, 15 engineers and over 15 months of programming to clandestinely create Facebook’s new “modern messaging system” code-named “Project Titan”
“This is not an email killer. This is a messaging experience that includes email as one part of it,” Zuckerberg said at the announcement in San Francisco. Facebook is the world’s largest social media platform with over 500 million users worldwide.
What they’ve done here is created a way to communicate no matter what format you’re currently on…email, chat, SMS. They’re all bundled in here. Down the road VoIP is under consideration. According to Zuckerberg, 350 million use it’s system for private correspondences, daily representing 4 billion messages.
All the messaging is housed in a single social inbox along with conversation history you’ve had with people you know. This will work with Facebook.com as well as their mobile apps as well. Launching shortly will be an updated iPhone application as well. Unread messages are ranked like the News Feed by how important Facebook interprets the sender is in your life. You can adjust those settings of course.
The “social inbox” houses conversations with people you message with the most often. Then there’s the “other” folder for companies and people the Facebook system isn’t familiar. Administrators of pages you’ve “liked” can send message to the “other” folder. The last bucket is spam unless you reclassify items. The system will learn and improve the filtering as you use and reclassify items.
The idea is to keep messaging going even while you’re on the go…and you don’t need an app, this can work with SMS too. You don’t need the @facebook.com email address, but anyone can get one. You can use any email address.
Facebook will be slowly rolling this out over the next few months starting with the press already invited to demo it.