Author Archives: Randy Larrow

About Randy Larrow

Randy Larrow consults small to medium sized businesses in North Carolina as a Multi-Media Consultant with LocalEdge, a division of Hearst Media. Using it's unique technologies and experience, LocalEdge nationally has grown exponentially by bringing results-driven technologies to local customers at local prices in a variety of markets. Relationships with major search engines like Yahoo!, Google Adwords, MSN and Ask.com have enabled us to keep up with the ever changing SEM market. Interactive Marketing any size business may need include: SEM (sponsored text ad campaigns), SEO (search engine optimization), Social Media Marketing such as Facebook & Twitter business pages, Mobile text ads/coupons, as well as established east coast & Texas yellow page directories and local and national direct mail programs.

Looking for a dog fence in Wilmington NC ?

Posted on November 22, 2012 by Randy Larrow

Contain-A-Pet of Wilmington, NC is here to keep your dog safely at home within 7 Days or less or You Pay Nothing! Your dog will be professionally trained by a certified dog obedience instructor so you know this dog fence … Continue reading →

Posted in Uncategorized | Leave a comment

Where is the National Debt going?

Posted on November 22, 2012 by Randy Larrow

Now that the US Presidential election is over it’s time to focus on the serious issues at hand… starting with the crushing national debt. Left unchecked the interest alone will be half of all US spending. Below is the debt … Continue reading →

Posted in Uncategorized | 46 Comments

Customers…What are they worth to you?

Posted on December 24, 2010 by Randy Larrow

If you’re like most business owners, you’re looking to grow your business this year not just survive. There’s only three ways to grow a business and the most sort after is creating more customers. Knowing your Customer Lifetime Value, allowable Cost per Acquistion and your new customer growth goals focuses your efforts and makes your marketing budgets strategic mathematical and realistic. Continue reading →

Posted in Marketing | Tagged , , , , , , | 313 Comments

Email: A Short History Of Where It Came From

Posted on November 24, 2010 by Randy Larrow

The recent announcement by Facebook’s founder, Mark Zuckerberg, of “modern messaging” got me thinking about email. Email is struggling now, some say its broken. It takes a lot of our time to clear out unimportant messages, and time wasting ones as well. While it’s much faster than its snail mail grandfather, it doesn’t always keep up with today’s faster paced society. What, wait 15 minutes for a reply? Continue reading →

Posted in Social Media | Tagged , , , | 10 Comments

Facebook Announces “Modern Messaging” Will It Kill Gmail?

Posted on November 24, 2010 by Randy Larrow

  High Schoolers have a way to make you feel real old, real quick. As a matter of habit, Facebook’s founder, Mark Zuckerberg, asks them what they are currently using to stay in touch with each other. Apparently they don’t … Continue reading →

Posted in Social Media | Tagged , , | 68 Comments

5 Easy Ways to Keep Your Facebook and Twitter Updates Fresh

Posted on November 13, 2010 by Randy Larrow

There has never been a better way to promote Top of Mind Awareness, build customer relationships and foster the almighty referral than with social media platforms like Facebook and Twitter. The key is providing meaningful dialog with your customers on a timely basis. Here are 5 easy ways to create useful content for your social media updates. Continue reading →

Posted in Social Media | Tagged , , , , | 563 Comments

How Facebook And Bing May Be Fundamentally Changing How Your Business Will Be Found on the Internet

Posted on October 27, 2010 by Randy Larrow

People today get their news, information and entertainment from a variety of sources from print, broadcast, cable and the internet. By 2001 internet usage as a percentage US population was 50%. By 2008 that number was 3 in 4 Americans. … Continue reading →

Posted in Social Media | Tagged , , , , , | 602 Comments